The 8-year-old who makes over $1 million a year playing with toys in front of a camera
Meet Evan, an adorable 8-year-old with the world's best job. He rakes in hundreds of thousands of dollars while doing what all kids do – playing with toys. He is the face of EvanTubeHD, a family-friendly YouTube channel that reviews toys and video games. Evan's videos regularly exceed a million views and the channel earns him a whopping $1.3 million a year.
This is one of those internet success stories that make you wonder, “Why didn't I think of that?” It started out as a playful project between Evan and his father Jared – they would make stop-motion videos using clay models of Angry Birds. The videos were so cute that they started to get really popular, and when their first video hit 1 million views, Jared realized how huge it was getting. It wasn't long before the channel became a serious business model. “By doing toy reviews that are a bit ‘out of the box', we try to provide information about the product as well as have that creative flair,” he said.
EvanTubeHD now has a dedicated sales team that sells ads and negotiates deals with brands and businesses. “The majority of the revenue is generated by the ads placed on the video itself. Outside of the networks, YouTube/Google handles all ad placement within the site.” Jared also revealed that all proceeds from the channel go into investment and savings accounts for Evan and his little sister.
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